See feedback term

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Feedback is an Anglo-Saxon term originally employed in the study of energy conversion systems. The term, destined to become widely popular, is common today in many scientific disciplines and indicates every “retroaction” or “return information” phenomenon, as well as its critical analysis.

In the field of business communications feedback means the return information produced by a message.

In this context the players are two economic subjects: the product and its buyer.

All feedback therefore specifies the real “relationships” that are established between a target group and a particular market offer. This is why its function is so important and cannot be limited to the simple evaluation of return information.

The feedback, in fact, must first of all be “induced.” And this is precisely what Respondium specializes in.